Group Marketing Package

When I was an intern at CBI one of the most impressive things I noticed was their firm marketing materials. Everything was compiled into templates, formulas, and prefabricated proposal parts. When a new project or proposal binder was to be created, all that needed to be done was to pull together the parts needed and fill in the blanks of the pre configured templates. All the work that was done only needed to be done once in advance. It was a brilliant system really, and a fine tuned way of doing business.

This assignment really made me appreciate all that groundwork that had been laid out. It is impressive that when something is well designed and composed, it goes largely un noticed. This seems to be the testament of good design in general. Either it is bad and we see that it is bad, or it is good and we only notice the content. Getting a firm marketing package together that fit this simple, yet impressively difficult bill is quite the lengthy task.

This assignment was a unique one for sure. I found it particularly difficult to balance the workload of studio, as well as the group work involved in this one. To a degree it felt as if I had two studios.