Ahh the Ipod. This style of advertisement is very forward thinking and ingenious. When you walk around campus you can always spot students listening to their Ipod. this is obvious by the iconic white ear buds and wires we have come to associate with the apple brand. It doesn't matter what the person looks like or is wearing, this stands out like a drunk in church. This abstraction of the figures foreshadows this effect excellently.
The graphics of this advertisement are very well suited to the subject product. the greyscale of the mans face and hair corresponds well with the color of the blender's metal finish, topped off with blue snowflakes. At first glance you wouldn't be able to tell what was being marketed because the picture is so small in the upper right corner. This graphic reveals just enough about the product but not enough to figure out what it is in a glance; it draws readers in to read the caption and look closely at the product picture. I found this to be an interesting strategy given that most ads are designed to present all their information in a second's clance.
No photo of a car looks this spectacular. In fact outside of a carshow with special lighting, you rarely will achieve such reflections. Why are they there in this photo? By adding those reflections, the car takes on a whole new dynamic feel. They hug the curves of the vehicle's body making the form stand out. Also it can be noted that most of the reflection lines travel from front to back on the vehicle. This gives the car a much more sleek, and fast look. I imagine that taking a snapshot of this SUV under normal circumstances it would look totally ordinary. Not the case in the advertisement, and afterall nobody sold a car by making it look ordinary.
This image reminded me of an ipod commercial with the iconic white earbud wires being all that is visible. What is interesting is how the line is continuous, shaping one person and the other. It gives the picture a great sense of movement drawing the eye from one corner to the other, and in the process, to the advertised earrings. I have noticed that many jewelry ads are highly abstracted with dark colors to contrast the bright diamonds. This is a classic example of such strategy.
Imagine aliens emerging from the mother ship over middle America in search of drinkers with taste... what?! they don't want to talk to President Bush? who would have though?! The simplicity of this design is it's strength. The fact that the brand name is not so highly known as most may be considered a weakness, but in this case it turns that into a strength. I can read that easily in a second or two while leafing through a magazine, taking it all in. I wonder, if Ketel One means style and taste, and I have never had it... this draws me to want to go out and sample it for myself. Such cleverness is key.
The selling point of this notebook computer is the circular shaped hinge when it's profile is in view. By placing the image in a large circle in relation to the page, this feature is highlighted, because one naturally sees things that continue the theme of the page. It is as if Dell included a closeup view of the product over top of the side view.
Not only is this faucet simple and elegant, but half of it is shown as a concept drawing. Drawings are normally more appealing to the eye when they are simpler and roughed out. It leaves much more for the mind to piece together on it's own. This element of the picture taps into that appeal. One appreciates the form of the fixture, while being able to look at a concept sketch at the same time. This also shows the process of design taken to arrive at the final product.
This is another highly successful example of how omitting details makes an image much more pleasing to look at. By showing this faucet only by specular highlights in it's profile view, you get a great feel for the shape of the object as well as the three dimensional form. This is a neat abstraction of an image to show more of it's essence and feel.
The rendering of this image is remarkable and is what caught my eye when I first saw it. I wanted to look at every feature to see how it was portrayed with value or color and not necessarily line. It is a great image that makes the advertisement look more traditional and fine quality.
If you look at the carpet swatch at the bottom left of the page, it aligns with the edge of the stairs, which have the same pattern carpeting covering them. It seems as if the pattern is spilling out towards you from the stairs, it becomes more than just a printed floor covering but something alive.
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