I did not find the collaboration of the two classes, third year studio and pro practice, a very successful venture. In a cost/benefit view it was far more trouble than it was worth. I have seen few inter class collaborations executed by the department that worked successfully and were not catastrophe's in practice. It seemed like something that was great on paper, yet had so many moving parts it just was not as beneficial to the fourth year students because of the lengths that had to be gone to in order to accomplish it. That aside, the creation of mock firms and marketing packages for said firms was excellent!
To conclude the class response, it was amazing to me, someone without a sense for business to speak of, how much goes into practice as a professional. It is amazing how much goes into getting a business off the ground and keeping it from failing despite the most excellent of design being implemented. As Jeff explained about his music career, sometimes a failing business model can sabotage an excellent and highly talented professional.